Comcast is a global tech & entertainment giant, but it’s often perceived as a cable company without a strong identity. 

With DayOne Agency, I led five campaigns to reposition Comcast as a 21st century company that’s deeply engaged in the communities they serve. 

On November 8th, 2018, the deadliest, most destructive wildfire in California history devastated the town of Paradise. Paradise High School is one of the few structures that survived, but was declared uninhabitable.

This short documentary about the essential role Comcast played in rehabilitating the school for its senior graduation earned millions of views and significantly lifted Comcast’s “brand love” metrics. Comcast CEO Brian L. Roberts used the work as the standard to which future company content should aim.

Comcast’s founder was a veteran, and they’ve have hired droves from the military community over its history. In honor of Veterans day, Comcast wanted to honor a huge core of its community with documentary portraits celebrating their service.